They sent the offer details via e-mail to members of their Red Robin Royalty program. They also offered free a Red Robin Tavern Double Burger and Bottomless Steak Fries last October 9, with the purchase of two beverages and any burger, entrée or entrée salad. Red Robin’s “Surprise & Delight” rewards are limited-time deals that go away if you don’t claim them - playing on the fear of missing out.įor example, last National Cheeseburger day they offered a gourmet cheeseburger with bottomless steak fries for only $5 – but only if you checked your email and used the offer on the day.
Red Robin Royalty Program Promotes Limited-Time “Surprise and Delight” Offers One of the biggest problems for F&B outlets is turning new customers into loyal regulars, even for an established chain like Red Robin. This offer lets customers build up the habit of going to the restaurant in the first few weeks of the program, setting down a pattern that will have them returning on the 7th, 8th, 9th visit and onwards! 2. Red Robin rolls out the red carpet for Royalty Regulars Red Robin Rewards Customers for Checking Out the Royalty Programĭuring the first five weeks after you’ve signed up to their Red Robin Royalty program, if you make a purchase at Red Robin for five times, you get a $20 Reward that you can redeem during your 6th visit.
What makes the royalty program special and effective? Let’s take a look at what they have to offer: 1. And what’s more, it’s not just a loyalty program, it’s a Royalty Program: a witty play on words with alliteration ( Red Robin Royalty) as well as making a promise that customers will be treated like royalty. BusinessWire reports that its total revenue was a whopping $315.4 million in the second quarter of 2018!Īside from some truly delicious burgers, part of their success can be attributed to their loyalty program which incentivizes customers to keep coming back for more.
Red Robin offers some of the best burgers in America and its sales are very impressive.
0 kommentar(er)
